Factors of customer satisfaction with the quality of banking services and prediction of their significance
نویسندگان
چکیده
A single paragraph of about 150-200 words. In modern business, the quality products and services is, not without reason, given considerable attention. That is why it understandable that considered a key business paradigm in banking as well. particular, viewed an essential prerequisite for gaining new clients retaining existing ones. this paper, scientific attention focused on researching factors customer satisfaction with predicting their importance. line that, descriptive "survey" method (survey-research method) was applied, while other methods were completely ignored, because them complete answer to all questions could be given. By applying factor analysis (orthogonal varimax method), five obtained, which were, further data processing analyzing research results, treated main client services. One-factor variance - ANOVA used predict importance selected from client's point view. The results can contribute improvement relations by improving practice managing relations.
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ژورنال
عنوان ژورنال: Journal of Process Management. New Technologies
سال: 2023
ISSN: ['2334-735X', '2334-7449']
DOI: https://doi.org/10.5937/jouproman2301068m